6. Web analysis services
We use Google Analytics and LinkedIn InsightTag on our site.
a) Google AnalyticsFor the purpose of designing our pages to meet your needs and continuously optimizing them, we use Google Analytics, a web analysis service of Google Inc. (
https://www.google.de/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymised user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website such as
- browser type/version,
- the operating system used,
- referrer URL (the previously visited page),
- host name of the accessing computer (IP address),
- time of the server request,
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are made anonymous, so that an assignment is not possible (IP masking). As a result, your IP address is shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before it is transferred to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (
https://tools.google.com/dlpage/gaoptout?hl=en). As an alternative to the browser add-on, especially in the case of browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set to prevent future collection of your information when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found in the Google Analytics help
(
https://support.google.com/analytics/answer/6004245?hl=en).
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
This website uses the "demographic characteristics" function of Google Analytics. This enables us to generate reports that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the "Opting out of data collection" section.
b) LinkedIn Insight tagOur website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser that allows the following information to be collected: IP address, device and browser characteristics and page events (e.g. page views). This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with KPMG, but provides anonymized reports on website audience and display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. KPMG may use this data to display targeted advertising outside its website without identifying you as a website visitor. For more information about LinkedIn's privacy practices, please refer to the LinkedIn privacy policy.
LinkedIn members may opt-out of having their personal information used for promotional purposes in their account settings.To disable ("opt-out") the Insight tag on our website, click
here.